Appears that the $60k price is an illusion. They have capped the release numbers to enable just 1 car per dealer.
Due to the car being a commodity the dealers are scalping what they can due to buyer interest.
This is an quote on the TMR site.
"Haha just a stunt by ford to rip customers off. Called Ford, 1 allocation per dealership, with highest bidder getting the car, i got quoted $84k for a front wheel drive focus RS...no thanks. cant believe there are pl out there prepared to buy this car for that much..."
Forget about it
08 VW GTI PIRELLI DSG - 1 OF 400
S3 HEART WITH 229 kw OF APR GOODNESS
SOLD - 06 MPS3 / CPE CAI / CPE HKS BOV / CPE HV2 BELLMOUTH DUMP & METALLIC CAT / CPE MOUNT / COBB SUSPENSION / DBA SLOTTED ROTORS C/W HAWKS PADS