Mazda CX-5 joins the cast of Dr. Seuss' The Lorax
Filed under: Marketing/Advertising, Videos, Crossover, Mazda
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Aston Martin has the chap Bond, Acura has its Avengers and now Mazda has its own movie vehicle, Dr. Seuss' The Lorax. The computer-generated film from Universal will feature a "Seuss-ified" Mazda CX-5 rolling through a forest of lollipop-like truffula trees.
It's a slightly strange movie for a car company to call its own, since the original book was a enviromentalist tale and the Lorax - who spoke for the truffula trees against the industrial ambitions of the Once-ler - complained even more when trucks began rolling into the forest. The case is aided by the fact that Universal got rid of that storyline almost completely, and Mazda's Skyactiv credentials are what's really in play here.
Follow the jump for Mazda's 45-second commercial for the CX-5 and the movie, as well as a press release on its donations to the National Education Association.Continue reading Mazda CX-5 joins the cast of Dr. Seuss' The Lorax
Mazda CX-5 joins the cast of Dr. Seuss' The Lorax originally appeared on Autoblog on Mon, 20 Feb 2012 17:00:00 EST. Please see our terms for use of feeds.
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